No jobs for supermodels
Good looks are essential, however not the same kind of looks as for fashion modeling. The needs of clients that book models for this kind of work are completely different from a magazine client for example that looks good in a beauty advertorial. Promo girls must be able to look good for long days without the help of makeup artists and retouching! A promotional model must be almost 'conventionally' good looking, i.e. the general public would consider the promo girl to be attractive or even gorgeous as opposed to the looks of some fashion models which can be more of an acquired taste and sometimes downright weird!
What clients want
The aim of most clients that hire a promo model is to promote a healthy, successful and friendly image from their promotional models thus attracting the right kind of attention to their firm. A personable manner is essential as promotional models must be able to mix with people without nerves. Also, good manners and a clear speech pattern are credited as it is vital that a promo model represents a company professionally at all times.
For more information on promotional modeling and other types of modeling go to www.lifeofamodel.com
